Why Text?

Breaking down the facts, figures and reasons why texting works.

  1. Everyone texts. In the first half of 2011, almost 1.14 TRILLION text messages were sent and received in the U.S. (CTIA).

  2. Texts are instant and reliable. Text messages have an average read rate of 97% and are typically read within the first 3-5 minutes after being received (Betternetworker.com).

  3. Text messaging is commonplace to today’s phone technology. The average person checks their mobile phone 150 times per day (Techcraver.com).

  4. Mobile Internet is today and the future. It’s estimated that mobile Internet should take over desktop Internet usage by 2014 (digitalbuzz Blog).

  5. Mobile Internet is convenient. 86% of mobile Internet users are using their devices while watching TV (digitalbuzz Blog).  

 

  • In 2011, the average American sent 357 text messages per month (Alltop.com).
  • Currently, almost 90% of the U.S. population utilizes wireless technology and the majority of those users rely on text messaging (ILikeToSave.com).
  • There are 4.2 billion texters worldwide – 3 out of 5 humans on Earth (PlanetText).
  • The number of worldwide texters equals the entire population of the world in 1975, 5 times the number of Facebook members and 4 times the number of monthly Google users (PlanetText).
  • In 2010, 6.1 trillion texts were sent worldwide – 193,430 texts per second, a 338% increase from 2007 (PlanetText).