Breaking down the facts, figures and reasons why texting works.
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Everyone texts. In the first half of 2011, almost 1.14 TRILLION text messages were sent and received in the U.S. (CTIA).
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Texts are instant and reliable. Text messages have an average read rate of 97% and are typically read within the first 3-5 minutes after being received (Betternetworker.com).
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Text messaging is commonplace to today’s phone technology. The average person checks their mobile phone 150 times per day (Techcraver.com).
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Mobile Internet is today and the future. It’s estimated that mobile Internet should take over desktop Internet usage by 2014 (digitalbuzz Blog).
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Mobile Internet is convenient. 86% of mobile Internet users are using their devices while watching TV (digitalbuzz Blog).
- In 2011, the average American sent 357 text messages per month (Alltop.com).
- Currently, almost 90% of the U.S. population utilizes wireless technology and the majority of those users rely on text messaging (ILikeToSave.com).
- There are 4.2 billion texters worldwide – 3 out of 5 humans on Earth (PlanetText).
- The number of worldwide texters equals the entire population of the world in 1975, 5 times the number of Facebook members and 4 times the number of monthly Google users (PlanetText).
- In 2010, 6.1 trillion texts were sent worldwide – 193,430 texts per second, a 338% increase from 2007 (PlanetText).
